.png){kind=small}
About us
Jack Griffiths & Charlie Kennedy
Jack Griffiths & Charlie Kennedy - Company Directors
Jack Griffiths | Managing Director
At the heart of every project lies a single mission: driving business profitability through strategic digital marketing. My journey spans a range of sectors—from hospitality, trades, and technology to finance, entertainment, and cosmetics—each shaped by my passion for leveraging marketing data to maximise impact.
With a deep understanding of the digital landscape, I’ve sparked organic growth for numerous brands, increasing sales, directing traffic to e-commerce platforms, and enhancing footfall for brick-and-mortar locations. Utilising our custom-built CRM, I provide clients with comprehensive insights on their marketing performance, sales, and overall ROI. My work has independently generated multiple 7-figure revenues and established enduring brands designed to thrive for years to come.
Charlie Kennedy | Creative Director
As a social media marketing and music industry specialist with a focus on the hospitality and services sector, I bring a deep expertise in branding, graphic design, and the impactful visual elements that drive digital marketing success. As co-director of Modern Social, I ensure consistent, on-brand messaging through engaging copywriting and visually compelling digital assets tailored to each client’s unique tone and style. My approach to managing and consulting on social media channels has led to substantial growth in audience engagement, brand awareness, and customer loyalty, driving revenue increases and higher attendance at events. My track record includes successfully orchestrating sold-out events across various venues and launching new brands that thrive in the digital space, fueling the growth of the entire Modern Social client portfolio.