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Who We Are
Modern Social was born from experience, frustration and a belief that businesses deserve better. We began our careers marketing together within a larger organisation, but quickly saw the limitations of outdated strategies and top down thinking that failed to reflect how modern audiences actually behave online. Marketing was treated like a tick box exercise, not a powerful growth engine.
So we built something different.
Meanwhile, business owners everywhere were trying to keep up with a digital world that moves at lightning speed. There was too much noise, too many opinions, and very little genuine guidance from people who actually knew what they were doing.
A young, knowledgeable and passionate team dedicated to helping businesses modernise the right way. Creative, hands on and forward thinking, with a focus on real results rather than old school methods.
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At Modern Social, we act as your mini marketing department. We embed ourselves into your business, learn your goals, feel the pulse of your brand and treat it like our own. We build long term relationships because we genuinely care about your success.
Working with us should feel like relief. You should be able to focus on what you do best, put your feet up after a long day and know that your marketing is done, and done well.
We’re honest. We’re present. We’re passionate. And we thrive working with clients who are ambitious, open minded, excited, inspired and ready to grow.
Modern Social launched in 2021 when our Managing Director, Jack Griffiths began working closely with local business owners to elevate their marketing. The results were impossible to ignore. Without restrictions, Jack delivered modern, high performing marketing that outdated models failed to keep up with.
Social media accounts began to grow rapidly. Paid ad campaigns started booming with new leads and tangible revenue. Early clients were getting real results, and it became clear that we could help far more people than the limits of our corporate roles allowed.
There was a moment where it clicked: we were young, knowledgeable and capable of cutting through the noise in a way that genuinely resonated with business owners. They trusted us, and the results kept coming.
Modern Social began with Jack freelancing alongside full-time employment, officially incorporating the business six months later. Soon after, lifelong friend and creative collaborator Charlie Kennedy joined as Creative Director during a period of rapid growth.
Late nights, long days and complete dedication shaped the early era of Modern Social. We stayed true to our network, showed up for our clients and delivered work far beyond expectations.
As growth accelerated, we brought in Max Tunesi, completing the trio from our previous marketing department. The modern marketing dream team was back together, and everything clicked into place.
What started as a freelance venture evolved into a fast growing, results driven agency built on passion, teamwork and a truly modern approach.
Our Philosophy
A modern approach to marketing isn’t about repeating what worked last year and hoping for the best. The world moves too fast for that. Trends shift, platforms change, and audiences evolve daily.
Marketing is like any evolving industry. You don’t ignore innovation, you adapt to it. What worked yesterday isn’t guaranteed to work today, and standing still simply isn’t an option in the 21st century.
Your job is to focus on what you do best. Our job is to consume the news, learn the tech, study the trends and implement the right solutions into your business without you lifting a finger.
We stay modern, stay curious and stay effective.
What We Refuse To Do
It sounds simple, but it matters. You should know what an agency does for you and what it will not do.
Transparency, honesty and genuine connection are at the heart of MOSO.
We’ll never expect you to be the marketing expert.
You’ll hear “leave it with me” and “consider it done” more than anything else.
We’ll never hide behind screens.
We stay connected, involved and present. Call us, message us, or we’ll come to you in person.
We’ll never ignore the need for flexibility.
Budgets change. Timelines shift. Industries move. We adapt with you. Marketing should be simple.
Stay Still
What worked last year might not work this year. We’re constantly adapting, bringing new ideas.
HONEST
OUR VALUES
We’re transparent because it builds trust.
PRESENT
OUR VALUES
We’re involved, connected and supportive.
PASSIONATE
OUR VALUES
We love the work and it shows in the output.
FUN
OUR VALUES
Marketing should feel enjoyable, not overwhelming.
EXCITED
OUR VALUES
Your goals energise us.
CONNECTED
OUR VALUES
We build real relationships, not transactions.
GOING THE EXTRA MILE
OUR VALUES
Opportunities don’t go unnoticed - we recognise them, then take action.
COMMUNITY DRIVEN
OUR VALUES
We support local businesses, charities and initiatives that matter.
SUPPORTIVE
OUR VALUES
We’re there for the wins and the challenges, always.
Real, tangible results
We win through performance, not promises.
Easy, human communication
Friendly, simple, direct - no jargon.
A team that genuinely cares
We don’t just do the brief. If we see an opportunity to grow your business or increase your revenue, we bring it to the table.