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Modern Social is built on three core pillars
We’re easy to work with, clear in our approach and confident in our track record. We’ve produced results for every single client we’ve taken on. Don’t believe it? We’ll show you.
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Real growth without guesswork.
Proven foundations built on years of success.
Together, they form the beating heart of a modern marketing strategy, one that grows your audience, drives new business and keeps customers coming back.
Our services are simple, effective and proven. Everything else we offer builds on top of these foundations, but these three pillars are where the real magic happens.
Bold strategy, modern thinking and a friendly, hands on approach, that’s the Modern Social way.
Social Media Management & Content Creation
Social media is your shop window, your reputation, your credibility and your first impression, all rolled into one. People use social platforms like search engines, and when they land on your page, they’re deciding in seconds whether they trust you enough to do business.
Our job is to give them zero reasons to say no.
Why Social Media?
We talk a lot about the “80% customer” - someone who’s already 80% likely to choose your business, but something is holding them back. A strong, active, professional and honest social media presence gives them the extra 20% they need to commit. Social proof wins business.
Most clients come to us because they’re time poor, unsure where to start or struggling to stay consistent with their visual style and messaging. That’s where our modern approach comes in.
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Our philosophy is simple:
Understand your brand, and stick to it.
Consistency in posting, visuals, tone and personality separates the best brands from the rest. Your content should be instantly recognisable, engaging and professional.
You decide how hands on you want to be. At the start, we will share every post for approval so we can lock in your brand and voice. As we get to know your business better, we will gradually take the reins and manage things more independently.
What You Get
We work with you to build a clear, effective and sustainable posting schedule, whether that’s 3, 5 or 7 posts per week across Facebook, Instagram, LinkedIn or all three.
You’ll be onboarded into our social media calendar software, making it effortless to review, approve and provide feedback on your posts. No endless email threads, just a clean, simple workflow.
We batch create your core strategic content on a rolling 4 week cycle, leaving space for reactive posts based on what’s happening in your business day to day. This blend of structure and spontaneity keeps your brand consistent and connected to real life.
Paid Ads
Google Ads | Meta Ads | LinkedIn Ads
Paid ads are where we move the numbers that matter. Whether you want more leads, more traffic, more sales, more exposure or you’re launching something completely new, we build campaigns that are engineered to deliver the exact result you’re aiming for.
We’re experts at getting your ads in front of the right people. That’s how we generated over £3.5 million in new revenue for our clients in 2025 alone, with return on ad spend as high as 3000%.
Where people often get it wrong
Most business owners misunderstand two things:
budgets and target audiences.
You don’t need £5000 a month to run your first campaign, but equally, £100 isn’t going to take you far. And you definitely don’t need the whole world to see your ads.
We work with you to understand your audience, their size, location and behaviours, so your budget is used efficiently and only shown to the people who are actually relevant.
Zero waste. Maximum impact.
How We Approach Paid Ads
We typically run two kinds of campaigns: Proactive and Reactive.
Reactive ads show up at the precise moment someone is searching for the problem you solve. If they’re actively looking, we make sure you appear, and we make sure your ads are optimised to convert them into customers.
Proactive ads go on the hunt. These campaigns identify your ideal customer profile and place your business directly in front of them with the right message, on the right platform, at the right time. Perfect for generating new attention and sparking demand.
Each platform offers unique strengths, whether that’s high intent traffic on Google, scalable demand on Meta or professional reach on LinkedIn, and we match the perfect strategy to your goals before you spend a penny of ad budget.
Ads & Data
Behind the scenes, your purpose built CRM captures every lead, nurtures them over time, and helps convert interest into paying customers.
Why It Works
Paid ads bring the leads.
Social media builds the trust.
Your CRM captures, nurtures and converts.
Together, all three pillars create the modern marketing machine that powers growth for every one of our clients.
We handle everything
Audience research
Ad creative & copywriting
Performance reporting
Website/landing page audit
Campaign build
Data driven iteration
Campaign planning
Tracking & optimisation
Integrating Ad data with your CRM
Take the stress out of generating a steady stream of inbound leads.
We deliver the opportunities. You focus on the business.
Data & CRM
Purpose Built CRM System, Automation, Reporting,
Lead Management
Most businesses have leads scattered everywhere. Website forms, social media messages, ad enquiries, WhatsApp threads, emails, phone calls, texts and word of mouth referrals. It becomes chaos very quickly and opportunities slip through the cracks.
Our CRM Software
Our CRM brings every single communication into one simple platform. You can access it on your laptop or through our user friendly mobile app for IOS or Android, giving you complete clarity wherever you are.
The CRM is packed with tools that make your life easier. We cover these in our free online CRM demos, but here is a glimpse of what it does...
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At first glance
Captures and organises all customers in one place
Lets you message them via email, text, WhatsApp and social media from a single inbox
Allows you to filter and tag customers by lead source, date, service, product, pipeline stage and more
Shows you exactly where each customer is in their journey
Gives you total control over your sales process
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Automation is where the magic happens
Your sales pipeline is fully structured. From enquiry made, to contact made, to converted, unconverted or unreachable, right through to the end of their customer cycle. And when the journey ends, we make sure they stay inside your remarketing loop.
The real power comes from automation. We can apply automated tasks to each stage of your pipeline, allowing the CRM to communicate like a pro on your behalf. Your customers feel connected from the second they enquire, through every follow up, all the way to receiving a request for a 5 star review after the sale is complete.
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We handle everything
When you sign up for our CRM, you are not just getting software. You are getting us.
Every CRM account comes with 247 support from our team, training, custom automation building and a setup that is tailored to the way you run your business. It is not a one size fits all system and we never expect you to be a tech expert. You do the easy stuff. We do the rest.
Lead Source tracking
Tracks ROI from ad spend
Calendar & customer bookings
Automation building
Staff training
Customisable pipelines
Remarketing
Cash forecasting
Comprehensive end of year reports
The world’s biggest businesses manage their data with precision.
Our system does the heavy lifting, and we fill it with leads too!
We handle everything
Content strategy
Copywriting
Next month’s data driven plan
Professionally designed posts
Scheduling at optimal times
Industry Trends
Branded visuals
Monthly reporting
Communicating with your team
You stay focused on running your business.
We take care of keeping it visible, engaging and actively converting your audience.